Acxiom and Privo to create “Do Not Contact” registry for children

Acxiom Corp. has teamed up with Privacy Vaults Online Inc. (Privo) to create a do-not-contact online registry for children.

The Protect My Child Registry is slated to go live by third quarter 2009. It combines Acxiom’s identity management and data assets with Privo’s online youth registration and parental permission tools to allow parents to create ‚Äúdo not contact‚Äù profiles for registered children. Based on a registered child’s age, member Web sites will be able to limit the child’s access to their site and content ‚Äî including mobile content and online ads.

http://www.dmnews.com/Acxiom-and-Privo-to-create-Do-Not-Contact-registry-for-children/article/131060/